Sony's Shuhei Yoshida Blames Poor PR Management For No Man's Sky's Woes
After years of being hyped up to no end, Hello Games’ space exploration title No Man’s Sky launched not with a bang but with a sputtering whine, and Sony president Shuhei Yoshida has a theory on why the game didn’t make a more positive impression on players.
According to Yoshida, who spoke about No Man’s Sky during the ongoing Tokyo Games Show, Hello Games CEO Sean Murray’s decision to not use a PR representative and to instead
"I understand some of the criticisms especially Sean Murray is
Despite his criticism of Murray’s PR strategy, Yoshida said that he personally enjoyed his time with No Man’s
For more on the latest Indie Obscura news coverage, be sure to check out our previous looks at developer Ultra Ultra’s upcoming stealth/action game Echo, the imminent Xbox One release of Axiom Verge, and why the new Steam review changes are hurting indie developers.